Olympic Champion Dame Denise Supports England Golf Game Changers
England Golf has announced that Dame Denise Lewis DBE will take up the role of Ambassador, supporting the launch of its new England Golf Game Changers initiative.
The Olympic gold medallist and respected broadcaster will help showcase golf as a modern, inclusive, and inspiring sport, while encouraging a new generation of players.
Widely admired for her sporting achievements and commitment to promoting health and wellbeing, Dame Denise brings a wealth of influence to her new role.
As Ambassador, she will work alongside England Golf to drive visibility, diversity, and engagement across the game, highlighting its value to physical and mental health as well as its unique social benefits.
Reflecting on her appointment, Dame Denise said:
“I’m thrilled to be joining England Golf as an Ambassador. Golf has so much to offer—from its positive impact on wellbeing to its ability to bring people together. I’m excited to help open the sport up to new audiences and share the message that golf truly is a game for everyone.”
England Golf Game Changers Initiative Explained
Game Changers is part of England Golf’s wider strategic vision for 2025–2030 and will unite influential figures who share a passion for making golf accessible, inclusive, and sustainable.
By challenging outdated perceptions, the campaign will underline the benefits of the sport for participants of all ages and backgrounds.
England Golf Chief Executive Jeremy Tomlinson welcomed Dame Denise’s involvement:
“We are honoured to have Dame Denise on board as an Ambassador. Her incredible career, authenticity, and commitment to making a difference, make her a perfect fit for our new Game Changers initiative. Together, we hope to inspire more people to pick up a club, enjoy the game, and see that golf really is for everyone.”
Inspiring New Audiences to Take Up Golf
Dame Denise will be part of a select group of Ambassadors chosen for their influence, values and passion for sport.
Together, they will endorse and support key England Golf programmes, helping shape the future of participation.
By aligning with Dame Denise’s ethos of health, wellbeing and inclusion, England Golf Game Changers sets out to ensure the sport continues to grow as a welcoming and relevant choice for people from all walks of life.
