PUMA Golf and Reigning Champ Launch ‘Field to Fairway’ Collection
PUMA Golf and Reigning Champ have joined forces for a new limited-edition capsule titled the ‘Field to Fairway’ collection – a cross-sport collaboration that fuses football culture with performance golf wear.
The range features apparel, footwear, and headwear that draws on PUMA’s heritage in global football, while aligning with Reigning Champ’s focus on minimalism and athletic utility.
Launched to coincide with the week of The Open Championship and ahead of the football World Cup, the collection is positioned as a timely celebration of sport on the international stage.
“PUMA GOLF is always looking for ways to push the boundaries and modernise golf apparel,” said Chris MacNeill, Global Director of Apparel and Accessories at PUMA Golf.
“The result of this collaboration is more than apparel – it’s a cultural crossover that resonates with today’s global sports fan.”
Reimagining the Golfer’s Kit
The Field to Fairway range is designed to blend the aesthetics of football kits with modern golf silhouettes. Each item takes cues from PUMA’s football archives while being tailored to suit golfers’ needs on the course.
Key pieces in the collection include:
- Modalon T-shirt in Warm White or Green Terrain
- MATTR Polos in three colourways
- T7 Jacket and Pant Set
- CLOUDSPUN Fleece Quarter-Zip
- KING IT Indoor hybrid shoe and Palermo G spikeless golf shoe
- Six-panel and unstructured caps in coordinated tones
PGA TOUR player and PUMA ambassador Rickie Fowler is set to wear pieces from the collection during competition this week.
“As an athlete and lifelong sports fan, I love how the Field to Fairway collection celebrates sport at an international level,” said Fowler.
“It’s a sharp collection and I look forward to wearing it in competition this week.”
Heritage Meets Simplicity
Tung Vo, Design Director at Reigning Champ, noted the partnership aimed to honour both brands’ identities.
“We took inspiration from PUMA’s archives, celebrating iconic silhouettes but designed in a way that speaks back to Reigning Champ’s emphasis on simplicity and timeless design,” he said.
“When we shared it with Rickie [Fowler] and saw his reaction, we knew the collection landed where it needed to.”
The campaign will be showcased in a three-part vignette featuring Fowler’s journey from pitch to pin.
All items from the Field to Fairway collection are available now at select retailers and pumagolf.com.
