Titleist Launches New AVX & Tour Soft Golf Balls with AIM 360 Alignment
Titleist is aiming to help golfers improve their precision and accuracy with the introduction of its new AVX and Tour Soft AIM 360 golf balls.
Key Takeaways
- New AIM 360 Balls: Titleist has launched AVX AIM 360 and Tour Soft AIM 360 golf balls, featuring a new 360-degree marking designed for enhanced alignment precision.
- Expanded AIM Lineup: These join Titleist’s Alignment Integrated Marking (AIM) suite, which also includes Pro V1, Pro V1x, and Pro V1x Left Dash with AIM Performance and AIM Enhanced options.
- Proven Accuracy Boost: Titleist R&D testing showed AIM products can improve alignment precision by up to 35% compared to a standard Pro V1 sidestamp.
- Availability & UK Pricing (approx. RRP): The new AVX AIM 360 (approx. RRP £39 per dozen) and Tour Soft AIM 360 (approx. RRP £31-£32 per dozen) are available now. Other AIM models have varying availability and pricing.
Announced on June 2, 2025, these models feature an innovative 360-degree marking, the latest addition to Titleist’s comprehensive suite of Alignment Integrated Marking (AIM) products.
The new AIM 360 design provides golfers with a continuous alignment feature around the entire golf ball, a first for Titleist. This is intended to offer a clear visual cue for players who prefer a larger, more prominent alignment aid.
“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management.
“We saw a growing interest in various alignment aids and cues printed directly on the golf ball. Our AIM lineup consists of three unique performance-oriented designs, all geared to help golfers set up and then start their golf ball on its intended line.”
He added, “AVX and Tour Soft AIM 360 models are great additions because they give more golfers the opportunity to play an advanced alignment design… the 360-degree marking on the golf ball gives players a very different look than AIM Performance and AIM Enhanced.”
Validated Performance Gains
Titleist isn’t just adding lines for show. The company conducted controlled tests to measure the precision in alignment offered by its various AIM markings.
The results demonstrated that each of the three AIM designs improved alignment precision by up to 35% when compared to the standard Pro V1 sidestamp.
“The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell confirmed.
Titleist AVX and Tour Soft with AIM 360:
- Titleist AVX AIM 360: Designed for golfers seeking a low-flying, low-spinning ball with very soft feel and excellent greenside control. The latest generation AVX has been reengineered for longer distance and more greenside spin.
- Approx. UK RRP: £39 per dozen. Available now.
- Titleist Tour Soft AIM 360: For players who prioritise soft feel without sacrificing all-around performance. Features faster core technology and a reformulated cover system in its latest iteration.
- Approx. UK RRP: £31-£32 per dozen. Available now.
Expanded AIM Family for Pro V1 Users:
The AIM technology isn’t limited to AVX and Tour Soft. Titleist’s flagship Pro V1, Pro V1x, and Pro V1x Left Dash golf balls also benefit from AIM technology:
- AIM Performance: This tour-proven marking, resembling a long, straight line often added by professionals, is available on Pro V1, Pro V1x, and Pro V1x Left Dash. It’s offered in black, red, blue, and new pink. Pro V1 player Viktor Hovland commented, “I use a black line, because I cannot putt without this… I’ve found it’s really helped my putting.”
- Approx. UK RRP: £43 per dozen. Black is available now on Titleist.com; all colours will be in golf shops from June 15th.
- AIM Enhanced: This design features an extended alignment sidestamp (over 65% longer than standard) on Pro V1, Pro V1x, and Pro V1x Left Dash models, promoting more precise aim on putts.
- Approx. UK RRP: £43 per dozen. Available now.
Titleist continues to offer a wide array of custom alignment aids and personalisation options, catering to the growing demand from golfers for visual assistance on the ball.
With these new additions, Titleist provides a comprehensive range of options for golfers looking to gain an edge through improved alignment on the course.
