Bettinardi Golf Partners with Guinness for Limited-Edition ‘Lovely Day for a Guinness’ Collection
Bettinardi Golf has announced a limited-edition collaboration with world-renowned Irish brewer Guinness, bringing together two brands with shared values of tradition, quality, and design excellence.
The new Guinness x Bettinardi Collection will be released in line with The Open in Northern Ireland and features precision-milled putters, headcovers, and accessories that celebrate the distinctive character of both companies.
The collaboration is rooted in a mutual respect for craftsmanship and legacy. Bettinardi, based in Tinley Park, Illinois, has become synonymous with precision-milled golf equipment and high-performance putters.
Guinness, meanwhile, is one of the most iconic brands in brewing, celebrated globally for its history, heritage, and unmistakable style.
Craftsmanship meets heritage in a collaboration inspired by The Open
The collection is designed to reflect the core values both brands hold dear — a dedication to detail, innovation, and authenticity.
Speaking on the release, Sam Bettinardi, President of Bettinardi Golf, said:
“At Bettinardi, we’ve always prided ourselves on partnering with companies that share our commitment to quality and legacy. Guinness is one of the most storied brands in the world, and this collaboration is a tribute to heritage, excellence, and shared values of craftsmanship.”
Timed to coincide with the 153rd Open Championship at Royal Portrush, the range will appeal to both golfers and collectors.
It includes a series of uniquely milled putters alongside a curated selection of headcovers and accessories, all combining Guinness’s distinctive style with Bettinardi’s industry-leading manufacturing and design capabilities.
Each item is marked by premium detailing and nods to Guinness’s iconic visual language — from the harp logo and deep colour palette to vintage-inspired graphics.
These elements are integrated in a way that complements Bettinardi’s sleek design language, creating a cohesive and collectable range.
What’s in the collection?
Although full product details will be released closer to launch, the Guinness x Bettinardi release will include:
- Precision-milled limited-edition putters
- Matching headcovers featuring Guinness artwork and branding
- Premium accessories that blend both brands’ aesthetic cues
This is not the first time Bettinardi has created a lifestyle-focused release, but it marks the first collaboration of its kind with a heritage brand like Guinness.
The blend of Irish brewing culture and American golf engineering is an unexpected yet fitting partnership — especially given The Open’s return to Northern Ireland.
How to Buy
The Guinness x Bettinardi Collection will be available in limited quantities from 15 July 2025, with products going live at 4 PM.
The collection will be released exclusively through THE HIVE™, Bettinardi’s dedicated platform for limited-run launches, as well as through select retail partners worldwide.
Given the brand’s strong following and the limited nature of the release, demand is expected to be high.
Golfers and collectors are encouraged to register interest early and be ready to secure their preferred items once the collection becomes available.
About Bettinardi Golf
Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision-milled putters and golf equipment based just outside of Chicago, Illinois.
The brand has built a reputation for innovation, craftsmanship, and performance, with its putters achieving more than 100 worldwide wins on professional tours.
All Bettinardi products are designed and milled in the USA. For more information, visit bettinardi.com or follow along on social media via @bettinardigolf.
