How Golf Travel Trends 2025 Are Redefining the Game of Golf
As golfers increasingly look beyond the fairway for richer, more meaningful experiences, the golf travel trends for 2025 reveal a fast-evolving landscape.
This year’s International Golf Travel Market (IGTM), held in Cannes from 20–23 October, will shine a spotlight on the priorities shaping the future of the game — from sustainability and wellness to personalisation through technology and immersive new destinations.
Wellness, Sustainability and the Future of Golf Holidays
Wellness is no longer a side offering — it’s now central to the golf travel experience.
Golfers are choosing resorts that combine championship golf with spa treatments, nutrition-focused dining, and fitness programmes.
At Camiral Golf & Wellness in Spain, host of the 2031 Ryder Cup, the “Swing into Wellness” programme is a clear example of how resorts are delivering holistic experiences that serve both body and game.
Sustainability is also climbing the agenda.
With 40% of golfers actively seeking eco-certified courses, according to InterMarket research, the environmental credentials of a golf destination are influencing booking decisions.
Programmes like Green Drive and the GEO Foundation’s Certified Courses scheme are helping resorts adopt planet-friendly practices, from water-saving irrigation to biodiversity enhancement — and giving eco-conscious travellers peace of mind.
AI and Immersive Tech Take Golf Trips to New Heights
Technology is transforming the way golf holidays are booked and experienced. Artificial intelligence now enables personalised resort recommendations based on a golfer’s budget, skill level, and preferences.
Add to that the power of virtual reality and real-time shot data, and the experience becomes deeply immersive before a golfer even arrives.
IGTM 2025 will proudly introduce the innovative Discovery Zone, highlighting the cutting-edge technologies that are transforming the landscape of golf tourism.
Attendees will also get hands-on with Toptracer – a system that delivers shot tracking and data insights to enhance practice sessions and in-play analysis.
New Destinations and Social Travel Lead the Charge
Golfers are increasingly seeking out luxury, “stay-and-play” destinations that combine sport with culture, relaxation, and local immersion.
Oman, one of the standout exhibitors at IGTM this year, reflects this shift, offering world-class courses alongside rich heritage and luxury resorts. Similar experiences are emerging across Central & Eastern Europe, the Asia-Pacific region, and Africa.
Meanwhile, the social side of golf travel is thriving.
Multigenerational trips, group holidays, and inclusive packages are in demand, with companies like Golfbreaks leading the charge.
Their tailored offers blend golf with spa experiences, family-friendly options, and initiatives like Women in Golf and junior-friendly programming — helping make the game more inclusive and appealing to a wider audience.
Fiona Ashton, Event Manager at IGTM, summarises the direction of travel:
“Wellness, sustainability, technology, and cultural immersion are no longer ‘add-ons’ – they’re driving decisions. That’s why we’ve evolved IGTM this year to shine a spotlight on these trends, foster collaboration, and help the industry shape the next chapter of golf travel worldwide.”
With golf tourism adapting to meet the changing expectations of players, golf travel trends 2025 highlight a shift towards thoughtful, personalised, and sustainable experiences that offer more than just time on the tee.
